Packaging Design
Whether it’s creating a package from scratch or refreshing an existing design, I’ve worked on everything from structure to visuals. I also develop new visual lines for product families, always staying true to the brand’s identity.
From Concept to Shelf
These projects were created while I was working at Smolarz Design, for clients like Joie, Nice Paws, and Melii. We’d start with rough packaging sketches, then build mockups of the strongest ideas. Once the client chose thei favorite, I applied the visual design according to each brand’s style guide, bringing the concept to life, one fold at a time.
When Brands Need a Refresh
Sometimes brands stick with their original look, but times change, and a glow-up is in order. That’s where I come in: giving their visual identity a fresh redesign that feels more current and better fits today’s market.
A label redesign for Pure Health focused on modernizing the look, without losing the look customers already know and trust.
Made for its easy implementation in advertising.
Packaging design created for Pure Health’s Fitness Line.
Redesign of bottle labels for SUNA, a sub-brand of Pure Health. This project took a bold new direction with a more modern look and reduced use of white, just as the client requested.
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I refreshed the label design for Bios Fit’s capsule bottles and created 3D mockups to bring them to life in ads and promos.
I gave Josef’s Dream pouches a modern refresh, using updated fonts and colors that better resonate with their target audience of adults aged 25–45. The redesign stays true to the brand’s identity while making it feel more current and engaging.
